Technology has transformed the way people communicate and relate to each other, but it has also opened new avenues for sexual exploitation and trafficking. With the aim of making this reality visible and promoting a critical perspective on how these forms of violence operate in digital environments, the Seville City Council has launched the campaign “Misma violencia, distinta interfaz”.
The initiative is part of the program organized for the International Day against Sexual Exploitation and Trafficking in Persons and focuses on a reality that, although it adopts new tools and scenarios, continues to be based on the same inequalities, discrimination and violations of rights.
Representing La Fragua Projects was Séfora Vargas Martín, legal technician of the Attention, Detection and Mediation (ADEME) project, sharing this meeting space with social entities, institutions and professionals committed to the prevention of sexual exploitation and the defense of human rights.
Looking beyond the screens
Mobile apps, social media, and digital platforms are part of the daily lives of millions of people. However, they have also become tools used to recruit, control, and exploit vulnerable individuals.
With the slogan "Misma violencia, distinta interfaz," the campaign invites reflection on how trafficking and sexual exploitation have found new ways to operate in the digital sphere, without diminishing the impact of the violence they generate or the human rights violations that sustain them. The initiative seeks to raise public awareness and reinforce the need for coordinated responses focused on prevention, protection, and the guarantee of rights.
Activities to raise awareness and generate consciousness
Among the planned actions, “Neones Sinceros” stands out, an intervention developed together with Médicos del Mundo that will travel through different spaces in Seville to make visible situations of sexual exploitation and violation of rights that continue to affect numerous women.
The program also includes the day “Beyond the screen: preventive keys against pornography and sexual exploitation”, aimed at professionals in the educational, social and health fields, as well as anyone interested in delving deeper into the prevention of these forms of violence from a rights perspective.
The AMIGA Association is also organizing a photographic exhibition at the Women's Center in Seville, featuring stories of survivors of prostitution and trafficking. The exhibition focuses on their processes of resistance and recovery, while also highlighting the importance of strengthening resources for protection, support, and reparation.
Strengthening networking to defend human rights
Participation in this meeting allowed La Fragua Projects to create new collaborative spaces with organizations working to defend women's rights and support survivors of trafficking and sexual exploitation. These spaces for exchange and coordination help strengthen networking, a key tool for building collective responses to the multiple forms of violence and exclusion that continue to affect women and girls.

Representatives of social entities, institutions and professionals during the presentation of the campaign "Misma violencia, distinta interfaz".
This participation is directly connected to the work carried out by ADEME, a project that supports vulnerable Roma people through direct care, needs assessment and mediation, facilitating their access to rights, resources and public services.
The campaign “Misma violencia, distinta interfaz” reminds us that sexual exploitation and trafficking persist, even as the channels and spaces where they occur change. Therefore, social awareness, prevention, and collaboration between government agencies, social organizations, and professionals remain fundamental tools for moving towards a more just society, free from violence and committed to human rights.
Source: La Fragua Projects.
Images: Ayuntamiento de Sevilla, Instagram de Escuela de Arte y Superior de Diseño de Sevilla, La Fragua Projects